BORN IN TOKYO
SHAPING TOKYO HAIR CULTURE SINCE 1971.
Founded by Yoshinori Shima in 1971.
For over five decades, SHIMA has helped shape Tokyo's hair and fashion culture. Today, more than 200+ stylists across 12 salons in Tokyo and Los Angeles continue to define what's next in hair.
SHIMA ”new hair"
CREATING WHAT’S NEXT
Each year, SHIMA creates NEW HAIR—an original collection exploring new directions in cut, color, texture, and styling. From SHIMA's 1984 Two-Block Cut to today's collections, SHIMA continues to shape what's next in hair.
Japan's largest
independent hair show
Each year, SHIMA brings its creative vision to the stage at SHIMA LIVE—a full-scale Tokyo hair show featuring stylists, models, music, and fashion, attended by nearly 2,000 people.
FROM TOKYO TO THE WORLD
SHIMA artists continue to showcase their work on international stages.
Recent highlights include Art Director Yuya Nara's selection as one of four stylists worldwide for Wella Destination in Malta in 2025. SHIMA artists also representing Asia at HAIR BY SCHWARZKOPF in Germany.
SHIMA HAIRCARE
A SALON FINISH SHOULDN'T LAST JUST ONE DAY.
Created from decades of hands-on experience in Tokyo salons, SHIMA Haircare brings professional expertise into your daily routine. Each formula is designed to help maintain the softness, shine and manageability you love after a salon visit.
Developed in Tokyo. Made in Japan.