Privacy policy

Last updated: September 10, 2026

SHIMA operates this store and website, including our online store, salon appointment booking and related services and all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our online store is powered by Shopify, and certain appointment and payment services may be provided through third-party service providers, including Stripe.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

・Contact details including your name, address, billing address, shipping address, phone number, and email address.

・Payment and transaction information including your payment method, transaction details, payment confirmation, and other payment-related information. Full payment card numbers are processed by our payment service providers and are not stored by SHIMA.

・Appointment information including appointment date and time, services requested, stylist selected, appointment status and history, and other information you provide in connection with a salon appointment.

・Account information including your username, password, security questions, preferences and settings.

・Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

・Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

・Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

・Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

・Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

・Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

・From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

・From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

・Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process payments, to fulfill orders, schedule, confirm, modify and cancel salon appointments, to send appointment reminders and other appointment-related communications, to provide salon services, to process purchases, returns, to exchanges or other transactions, to manage accounts, to arrange shipping, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

・Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message, other electronic means, or postal mail, where permitted by applicable law, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

・Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

・Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

・Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

・With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

・With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. You may direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You may opt-out of those uses here.

・When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

・With our affiliates or otherwise within our corporate group.

・In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Analytics and Cookies

To help us analyze and improve our website and better understand how visitors use it, we may engage third-party web analytics services, such as Google Analytics.

Google Analytics uses cookies or similar technologies to collect and process information in regard to your use of our websites. The information collected may include your IP address, browser and device information, the pages you visit, the date and time of your visit, and information about your interactions with our websites.

For details on how Google manages this information, please check Google’s Privacy & Terms (https://policies.google.com/technologies/partner-sites).

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on. For more information in regard to how to opt out, please visit the Google website (https://tools.google.com/dlpage/gaoptout/).

Do Not Track and Third-Party Collection

Our website does not currently respond to browser “Do Not Track” signals.

Third parties, including Shopify and Google, may collect information about your online activities over time and across different websites when you use our website, as described in this Privacy Policy and their respective privacy policies.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information from visitors or users of our website who are under the age of 13.

If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our privacy policy by instructing their children to never provide personal information through the Internet without their permission.

If you have reason to believe that a child under the age of 13 has provided personal information to us, or if you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below and we will endeavor to delete that information from our databases.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

If we make material changes, we will post the revised Privacy Policy on this website and update the Effective Date above. We may provide additional notice where required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 4243543311 or email us at shop.shimala@gmail.com or contact us at SHIMA, 120 S Robertson Blvd, Los Angeles CA 90048, United States.