01/
THE ORIGIN
(Our Roots)
Tokyo, 1971.
Founded by Yoshinori Shima, we began with a singular vision: to treat hair as the ultimate fashion statement. For over five decades, SHIMA has been the silent pulse behind Tokyo’s most iconic hair culture—between high-fashion editorial and the raw, fast-paced energy of the streets.
02/
THE PHILOSOPHY
Japanese Precision. LA Ease.
After 50 years of defining beauty in Japan across ten flagship locations, we’ve brought our craft to Los Angeles. Guided by our "Scrap & Build" philosophy, we believe in a unique blend of meticulous Japanese technique and the effortless energy of California. It is a new global standard for a community that values both detail and ease.
03/
THE INNOVATION
The Architectural Blueprint.
We’ve always been obsessed with what’s next. In 1984, SHIMA redefined the global silhouette by introducing the "Two-Block" cut—a disconnected design that has since become a universal staple in modern hair. We keep that pioneering spirit alive through NEW HAIR, our annual visual manifesto produced with world-class creators to define the future of identity and style.
04/
THE STAGE
Built on Mastery.
Everything we do is rooted in technical perfection. This energy culminates each year at the SHIMA LIVE HAIR SHOW—Japan’s largest independent stage for hair artistry. It is a high-octane fusion of craftsmanship and fashion, where our stylists push the boundaries of what is possible in front of thousands of people, setting the trends for the entire industry.
05/
THE GOODS & COMMUNITY
Beyond the Salon.
We believe your style shouldn’t end when you leave the chair. SHIMA PRODUCTS are high-performance formulas engineered by our stylists to maintain your hair’s integrity daily—designed for those who demand professional results at home.This vision extends to PICKY THE SHOP, our curated retail edit in Tokyo and L.A. featuring exclusive apparel and essentials. In Tokyo, it serves as a social hub for our community to connect, collaborate, and see what’s coming next.